GTM Toolkit

Developer-Native Marketing

GTM Toolkit Best Practices

Opinionated guidance on running marketing like software—versioned, testable, and measurable.

Treat Content as Code
Adopt the same discipline your engineering team uses
  • • Keep every marketing asset in version control; rely on PR reviews instead of doc links.
  • • Require linting to pass before merging, just like TypeScript or ESLint gates.
  • • Use meaningful commit messages so you can audit changes that impact performance.
Ship Smaller, More Often
Continuous marketing beats giant quarterly dumps
  • • Break big narratives into weekly releases; let analytics steer the next iteration.
  • • Automate sitemap generation so new pages go live without manual tasks.
  • • Run gtm-toolkit audit monthly to prove progress to leadership.
Align Marketing & Engineering
When marketers commit code, developers can review without friction
  • • Mirror engineering rituals—standups, retros, sprint goals—with marketing metrics.
  • • Share GTM Toolkit reports alongside product dashboards to discuss trade-offs.
  • • Build reusable snippets (frontmatter templates, CTA blocks) and lint for them.