About Me

Hi, I'm Raz Kaplan, a marketing strategist and technologist specializing in helping startups achieve product-market fit through innovative marketing approaches.

I'm a hands-on, data-driven marketer with 8+ years in early-stage startups, blending strategy with execution. I help technical founders build and scale their go-to-market (GTM) foundations, making them growth-ready through a mix of modern marketing, AI-powered automation, and data-driven insights.

My background spans both technical and marketing domains. I started my career as a journalist before transitioning to marketing, giving me a unique perspective on the challenges technical founders face when bringing their products to market.

When I'm not helping startups with their marketing, I'm cooking, traveling, and writing about the intersection of technology and marketing, and speaking at industry events.

I believe that the most effective marketing doesn't feel like marketing at all. It feels like a conversation with someone who truly understands you and your needs.

That's why I focus on helping startups build marketing systems that are not only technically sophisticated but also emotionally intelligent. Systems that can detect and respond to the subtle cues that indicate what a potential customer is really looking for.