Modern Marketing — Continuous Go-To-Market

AI-driven go-to-market turns the 4 Ps into adaptive feedback loops—here’s how Product, Price, Place, and Promotion evolve when marketing runs like a lab.

AI’s infrastructure decade is ending. With native payments, distribution, and generative creation aligned, the next platform economy is Artificial Entertainment—games, stories, music, and social agents built to play (and pay).

A quick, personal audit after stumbling on PostHog’s new site yesterday—what impressed me, and what I’d push them on in a GTM-as-code practice.

Discover why content linters are essential for modern marketing teams using GenAI. Learn how to enforce brand consistency, improve SEO, and ship high-quality content faster with a GTM quality gate.

A six-month career break in the midst of the GenAI explosion led to a journey of product building, freelancing, and exploring ideas for the commons. A reflection on the power of AI to turn ideas into reality and the challenges that still remain.

Explore why modern go-to-market teams are adopting developer principles like version control and CI/CD to close the velocity gap between product development and marketing. Learn how 'GTM as Code' can help you ship faster and scale growth.