Raz Kaplan | Modern Marketing <> Vibe Coding

Building a great app is just the beginning—getting people to use it is the real challenge. Whether it’s an internal tool or a public-facing product, a seamless onboarding experience can significantly boost adoption. In this post, I break down four essential steps to align your prompt for tools like Base44, Cursor, or Windsurf to generate a compelling landing page and onboarding flow. From defining your app’s purpose to mapping the user journey, these steps will help you turn an idea into a product that people actually use. If you’re looking to scale beyond an MVP, let’s talk! 🚀

Exploring the use of GitHub and visual studio for content management, leveraging GitHub Copilot and GitHub Actions. This post introduces a custom-built Content Linter GitHub Action designed to ensure blog posts meet technical SEO requirements and include relevant keywords.

AI-driven search is changing how brands are discovered, shifting the focus from traditional SEO to Generative Engine Optimization (GEO). With AI models favoring trusted sources, brand mentions, and structured data like llms.txt, marketers must rethink their approach. This post explores emerging GEO tools, the role of PR and social engagement, and why we may need a Generative Console—a new way to track and influence AI-driven brand rankings